QueryDice #46: What the F*ck?

The following is a query critique. Comments, suggestions and discussion are welcome and we hope you join in. I can only offer one opinion, so the author of the query and I would like to hear yours! 

This query had no greeting. While this is not immediate cause for deletion or rejection, it could wind up being that one infraction of many that caused the agent to look elsewhere. “Dear Ms. So-and-so” is always best.

[redacted], tentatively titled, (we know it is tentatively titled. If it was finally titled it would be published) is my real life memoir/proposal (whoa, whoa, whoa… “real life” and “memoir” essentially mean the same thing here, so use only one to avoid redundancy and looking like an amateur, even if you are one. Also, is a memoir or is it a proposal? If you haven’t written it yet and it is only a proposal, then you have no business querying anyone with it. Stick with just “memoir”) that begins as all good fairy tales must .. [an ellipsis is always three periods (…) with no spacing] a fashion disaster: a broken shoe that flies under a car while crossing Santa Monica Boulevard. Do all fairy tales begin with fashion disasters? I don’t think they do…and specifically, I know they don’t all begin with a broken shoe. More to the point, what do you mean? I walk into what looks like just a shop. It’s as magical as the pages of a fresh Vogue I might have dreamed of, littered with designer dresses from Halston, Rudi Gernreich, Sonia Rykiel – and shoes, of course. The handsome prince shopkeeper smiles at my dilemma, before asking for my phone number.

Okay, so I’m assuming the shop is not really magical, and the shopkeeper (which is a really antiquated term) is not really a prince. Knowing that, what is interesting about a girl walking into a shop with a hot sales rep? And at what dilemma is the “prince” smiling? And what does any of it have to do with a broken shoe, a fairy tale, or Santa Monica Boulevard? This first paragraph was so confusing, that I would have stopped reading right here.

My memoir tells the story of fashion as it begins (this sounds like your memoir tells the story of fashion’s roots…which would be impossible), the prêt-a-porter (for the uninitiated, and unFrench, this means ready-to-wear, or off-the-rack, and I’m having trouble figuring out how it makes sense here. I could use some help), with the very young and unknown creators in New York, Paris, London, Milan, Tokyo … a pony-tailed Karl Lagerfeld at Chloe sketching a long-sleeved dress and crisply nodding his head, agreeing to send the sketch with the fabric and pattern in a taxi to the dressmaker on the outskirts of Paris who could best do that type of work. Buying the first collections of Giorgio Armani, men and women, eating lunch with the boy models because Mr. Armani had so little experience with tired, hungry buyers. Thea Porter, Zandra Rhodes, Jean Muir, Chantal Thomass, Gianfranco Ferre, Gianni Verscace, Claude Montana, Jean Paul Gaultier, Missoni … we bought them all for our Beverly Hills shop that a few years later Judith Krantz used as partial inspiration for Scruples, and bought her wardrobe from our shop for her book tour. (Scruples, much to my delight, is actually being brought to the small screen as a series next season.) <–a great example of what I call Synopsis Splatter, or when the synopsis just adds too much information here, not enough there, a big blob here, etc. 

I literally just sighed before writing this sentence. There is a TON going on here. Intuition tells me this is an awesome story that you tell in bits and pieces verbally at parties, but you’ve failed to cohesively transfer it to a narrative on paper–screen, whatever. The paragraph above is like one of those hodge-podge projects where you glue clippings of magazine pages to a stool or a picture frame. We get the basic gist of the theme, if there is one, but the story is too abstract for us to draw anything out of it except maybe a feeling of glamour. Or maybe I’m giving the author too much credit. Maybe the feeling isn’t glamour, exactly, but an ambition for glamour. Also, the name-dropping , to me, seems to be in service of your own agenda rather than in service of the book’s description, which is in poor taste. 

Juxtaposing our (whose? I thought this was YOUR memoir? Who is this other person whose point-of-view is in the book?) work and marriage, so like my almost twinned life with Tina Chow and her husband Michael Chow at Mr. Chow’s across the street, until I couldn’t any longer. Falling apart harder as we open an Azzedine Alaia chez Gallay boutique on Rodeo Drive and close our Camden Drive shop, the divorce is harsh and yet we work together until the Sunset Plaza shop is opened.

The construction of the sentences in the above paragraph, particularly the first one, forces the reader to concentrate really, really hard and maybe even read through twice. If agents don’t stop reading after the hodge-podge or after the confusing first paragraph, this is where you’ll lose them.

The shop across the street (Mr. Chow’s? What?), the one with room for a rose garden, is available and I fly to Paris (why would you fly to Paris? I thought it was across the street), hoping for a lease, hoping for a life and make it work. It sounds like your life is already working…I get the feeling there is some serious money and connectedness here. Adam Shankman is my assistant and Mary Rae McDonald makes custom hats for me. Rock stars, movie stars and the Brat Pack hang in my shop next to Le Dome, agents peeping in after starry lunches. Manolo Blahnik, Dolce & Gabbana, Todd Oldham, Kenzo  … pink-washed walls and happiness. Again, with the name dropping. And the hodge-podge thing. Tina Chow has left Michael and is in Tokyo working with craftsmen to make her jewels when she becomes ill, hospitalized with the pneumonia that means AIDS.  My friend knows she will die soon.

In the middle of a rainstorm while scowling at a leaky ceiling (the construction of this sentence makes it sound like the man was scowling at the leaky ceiling), a man walks in and won’t stay away. We fall in love and have a child together. On his first birthday, I close my dream shop to become a Hollywood wife.

Wow. Okay, so this was actually spectacularly interesting, in the way abstract art is interesting…there is something there, and you know that the person next to you is probably seeing something different, but you are both interested anyway. I would have rejected this, though, because if the whole book is written in this fashion–and I can only assume it is–it would hurt my head too much to read it all the way through. A query letter, while it should have voice and give the reader an idea of atmosphere, should not be saturated in both the way this is. While your book is narrative, your query letter should be expository, and this was closer to a literary narrative than an explanation of what your memoir is about. 

Additionally, there is no salutation or signature. Agents will feel like you don’t think they’re important enough to garner your respect. No matter who you are–short of, maybe, Angelina Jolie (God, I hope Angelina Jolie is not the author) you still can’t drop a bunch of names in the lap of an agent and expect that to carry you.

Let’s take a poll, though: Who wants to see what this was all about, who the author was, and read a great query for this story? *raises both hands*

LR